FOR CREATIVES, STRATEGISTS, AND BRAND BUILDERS
The Power Of The B Side
Going deep with brands using the tools we learned in therapy
With brands as with people, our B-sides offer a wealth of buried treasure, untapped potential, and powerful complexity only available to the brave.
In this intensive course, we take stock of the gifts, resources, and magic we wield that isn't public-facing. Utilizing prompts and exercises to dialogue with the parts of ourselves we tend to hide, we will find new depths, unknown strengths, and greater capacity to connect with others. Then we scale it up, flipping our favorite brands on their B side to find the same. Join us for a daring and unforgettable experience as we explore our B sides and enter the depths only true fans dare to tread.
Ethnographer and Empathy Trainer, Karen Faith, joins Unconscious Bias Expert Steffon Isaac in this bold session designed to help brand builders identify and utilize uncommon courage, starting with themselves and extending to the brands they lead. Together, we will create a boundaried space for participants to unpack some of their own less-celebrated features (as well as their brands'), finding the gifts and insight hidden within.
PARTICIPANTS WILL COME AWAY WITH THE SKILLS TO:
Create the space to see ourselves (and our brands) more clearly
Transform hidden fears and flaws into powerful allies
Build strategies with deeper resonance and perspective
Connect with others (and audiences) with braver authenticity
60 minute virtual Intensive
In this convenient online session, participants will explore the concept of their personal B Side and how to apply it to their work with brands.
FORMATSHalf Day IRL Workshop
This experience offers your team a rare opportunity to deeply investigate the hidden gems in their own unconscious, and practice using 4 tools on their own persona, before scaling it upward and outward to the brands they lead.
Full Day IRL Immersion
For courageous teams ready to transform the way they work, this experience serves as a level-set and launchpad for new ways of thinking and working. Using the skills of perspective-taking and self-awareness, we’ll open our minds to the unique worlds of others, while honoring and sharing our own lived experiences. Then we’ll apply the learning to brand identities, finding new strengths and strategies along the way.
Contact us to learn more about how our programs could work for your team.
