Founder and CEO, Karen Faith is an ethnographer, strategist, and creator of the Others curriculum. With two decades of experience in ethnographic discovery to inform marketing, branding, and product design, her work utilizes tools from multiple disciplines to empower teams to define, understand, and solve problems from the granular to the grandiose.
Karen’s findings, talks and workshops have guided brands as diverse as Google, Amazon, Applebee’s, The NBA, The ACLU, Blue Cross Blue Shield, The Federal Reserve Bank, and the Nelson-Atkins Museum of Art. Karen is an alumnus of the Hyper Island Business Transformation course in Stockholm, Sweden, and a recipient of the Dwight Conquergood award for ethnographic research at Performance Studies International in London.
As a speaker, she has shared her approach with executives, leaders, innovators, creatives, and community members all over the world:
Infinite Mind Healing Together Conference
Keynote: Identity, Plurality, and Pure Love (Orlando, FL) 2024Grisha Stewart Academy
Human Animals; The Five Laws of Empathy (Live online from NY) 20244As Stratfest Jay Chiat Awards
Emcee, Strategic Bravery (NYC, NY) 2023Irrational Labs - WATCH VIDEO HERE
How To Create Better Products Using Ethnography (Live online from NY) 2023Creative Mornings Virtual Field Trips
Empathy for A**holes; a How-To-Workshop (Live online from NY) 2022TEDxKC - WATCH VIDEO HERE
Unconditional Welcome (Kansas City, MO) 2022Kansas City Design Week
Empathetic Design (Kansas City, MO) 2022SXSW
Empathy for A**holes; A How-To Workshop (Austin, TX) 2022Design Museum of Chicago
Empathy, Strategy, and Connection (Live online from NY) 2022Penn State Executive Program for Social Innovation
Grasping Ethnographies (Live online from NY) 2021University of Kansas
Designing For Good (Live online from NY) 2020, 20214As Stratfest
Empathy in a Disconnected World (Live online from NY) 2021DesignUp - WATCH VIDEO HERE
From Science to Self-Knowledge: the evolution of Design Thinking (Bangalore, India) 20194As Stratfest
Insights that Elevate: empathy, strategy and ethics (New York, NY) 2019HOW Design Live
Design Thinking Meets Radical Vulnerability (Chicago, IL) 2019The Juilliard School
Self-Care Saturdays, Empathetic Listening (New York, NY) 2019Framestore Effect
Empathy and Efficacy (Chicago, IL) 2019Chapman University
Designing for Emotion (Orange, CA) 2018SXSW Interactive
Counterintuitive creativity workshop (Austin, TX) 2018The Happiness Group
High Performance Interaction (Munich, Germany) 2018AAF SPARK KC
Unusual jobs and how to get them (Kansas City, MO) 2017Gas Can AAF-KC Creative Conference
Emotional experience design (Kansas City, MO) 2017AAF-KC Bulletproof: Everyone Has A Story
Consciousness-shifting (Kansas City, MO) 2017Barkley Creative Breakfast
Story scouting (Kansas City, MO) 2015Glass Ceiling
Women working in STEM (Chicago, IL) 2015Googleplex
Working with Creative Teams (MountainView, CA) 2014Google Small Business Community Hangout on Air
Branding (MountainView, CA) 2014National University of Singapore School of Design
Design Research Methods (Singapore, Singapore) 2013The New Now
Presence in the Digital Era (Chicago, IL) 2013Performance Studies international
Ethnographic Artist Research (London, UK) 2006Contemporary Artist Center
Audience Specificity and Experiential Communication (North Adams, MA) 2005
